Muljeid

Muljeid is the plural form of mulje, an Estonian noun meaning impression, sense impression, or perception formed from experience, observation, or information. In common usage, muljeid denotes subjective reflections rather than objective facts. They describe how someone experienced or interpreted something, such as a meeting, a work of art, a place, or a piece of news.

Muljeid can be sensory, emotional, or cognitive. They may concern first impressions of a person, the atmosphere of a location, or the overall reception of a work. In journalism and literary writing, writers may summarize readers’ or viewers’ muljeid to convey general reception without asserting universal truth.

Forming muljeid is influenced by personal background, context, and prior knowledge, which means muljeid can vary between individuals. The phrase muljeid jagama means to share one's impressions with others, and it is common in conversation, reviews, and social media.

Although muljeid are often informative, they are subjective and should be distinguished from factual statements. They can complement factual reporting by providing perception-based context.

See also: impression (psychology), first impression, review, criticism.