Monat

Monat is the German noun for "month," used in calendars and date expressions. It is a masculine noun (der Monat) and appears in common phrases such as im Monat März and monatlich, meaning "monthly." The term is widely used in German-speaking regions to denote a calendar month and can form compounds like Monatsbericht (monthly report).

Monat, also stylized MONAT, is a United States‑based multinational cosmetics company that markets hair care and skincare products through a network of independent distributors in a direct‑selling model. The company operates internationally and distributes its products through a network of consultants rather than traditional retail channels.

Its product lines include shampoos, conditioners, styling products, and skincare items, sold by independent consultants in various countries. MONAT emphasizes its formula claims and branding through social media and direct customer testimonials, positioning its products as premium hair and skincare solutions.

MONAT's business model relies on indirect sales through a network of brand partners who recruit others to join the organization and earn commissions on sales. This direct-selling approach places the company within the broader category of multi-level marketing. Like other MLM firms, MONAT has drawn discussion about earnings potential, business practices, and regulatory scrutiny in certain markets, alongside ongoing marketing and product development efforts.