MoPub

MoPub is a mobile ad serving platform founded in 2010 by former Google employee Jim Payne and Brett Brewer. The platform provides publishers with tools to manage, optimize, and monetize their mobile app inventory through real-time advertising. MoPub's offerings include a flexible ad server, user data management, and integration with numerous demand sources, enabling publishers to maximize revenue via programmatic advertising.

In 2013, MoPub was acquired by Twitter, which aimed to enhance its advertising capabilities across mobile platforms. Under Twitter's ownership, MoPub expanded its network and technological features, solidifying its position as a leading mobile RTB (real-time bidding) platform. The platform supported various ad formats, including banners, interstitials, video ads, and rewarded videos, catering to diverse monetization strategies.

In September 2021, Twitter announced the decision to sell MoPub to AppLovin, a mobile marketing platform specializing in app monetization and advertising. The acquisition aimed to enable AppLovin to strengthen its presence in the mobile ad ecosystem.

MoPub's platform is widely used by app developers and publishers to facilitate programmatic ad buying and selling, integrating with multiple ad networks and demand-side platforms (DSPs). The company's solutions focus on transparency, control, and maximizing revenue while maintaining a focus on user experience.

As of 2023, MoPub continues to operate under AppLovin, providing tools and infrastructure to support mobile app monetization worldwide. It remains a significant player in the mobile advertising industry, contributing to the growth of digital advertising revenues across mobile applications.