Microstrategy

MicroStrategy Incorporated is an American software company that specializes in business intelligence and analytics. It develops and sells the MicroStrategy Platform, a suite of tools for data discovery, reporting, dashboards, and interactive visualizations used by enterprises to analyze large data sets across on-premises, cloud, and hybrid environments. The company emphasizes enterprise‑grade governance, security, and scalable architecture.

The MicroStrategy Platform provides data connectivity to relational databases, data warehouses, cloud services, and big data sources; a semantic data model and metadata layer; and features such as dashboards, visual analytics, and reporting. It includes components like MicroStrategy Web and MicroStrategy Mobile for web and mobile access, MicroStrategy Dossier for collaborative, storytelling analytics, and HyperIntelligence, a capability that delivers contextual, in-situ insights through cards. The platform supports in-database analytics and AI-assisted capabilities.

History and corporate profile: MicroStrategy was founded in 1989 and is headquartered in Tysons Corner, Virginia. It is a publicly traded company listed on the NASDAQ under the ticker MSTR. Over its history, MicroStrategy has expanded from core BI reporting to cloud-based analytics, data governance, and mobile analytics, while serving industries such as financial services, healthcare, retail, and manufacturing.

Notable aspects: In 2020, MicroStrategy began purchasing Bitcoin as a treasury reserve asset, a strategy that led to a substantial Bitcoin holding on its balance sheet and drew attention to the company’s capital allocation and risk management practices.