Mehrkanal

Mehrkanal is a German term formed from mehr (more) and kanal (channel). It is used as an adjective or noun to denote systems, services, or products that operate across multiple channels. In English, the equivalent term is multichannel.

In broadcasting, telecommunications, and media distribution, Mehrkanal describes approaches that deliver content across several channels simultaneously—such as television, radio, online streaming, and mobile apps. In audio, Mehrkanalton refers to multi-channel sound formats, including surround sound configurations used in cinemas and home theaters.

In marketing and customer engagement, Mehrkanal is used in phrases like Mehrkanal-Kommunikation or multichannel marketing, describing strategies that coordinate messages and offers across several touchpoints (physical stores, websites, social media, email) to reach customers more effectively.

As a branding term, Mehrkanal may appear as a product name or branding element in German-speaking markets, reflecting an emphasis on multi-channel capabilities. It is not associated with a single global company or standard product; rather, it functions as a generic descriptor. See also multichannel, surround sound, and cross-channel marketing for related concepts.