Medijska

Medijska is the feminine singular form of the adjective medijski in several South Slavic languages, notably Croatian, Bosnian, Serbian, and Slovenian. It means “of the media” or “media-related” and is used to describe nouns associated with the mass media or media activities. Common collocations include medijska kuća (media company), medijska industrija (media industry), and medijska pismenost (media literacy).

In these languages, medijska agrees with feminine nouns in gender and number. The corresponding masculine form is medijski, and the neuter form is medijsko. While the root refers to media, the specific form adapts to the noun it describes and appears in a wide range of media- and communication-related terms.

Medijska is widely used in journalism, media studies, advertising, and policy discussions about media. It signals a relation to the media sector rather than to other domains, and it helps distinguish topics, institutions, or practices tied to the press, broadcasting, and digital platforms from unrelated areas.

Related terms include medija or medij (the media), medijski (masculine form), and medijsko (neuter form). The term is part of everyday vocabulary in contemporary discourse about communication, media literacy, and media governance in the languages where it appears.