Markkinointisegmentaatio
Markkinointisegmentaatio, also known as market segmentation, is a strategic marketing process of dividing a broad consumer or business market into smaller, more defined groups of consumers who share common characteristics. These characteristics can include demographics, psychographics, geographics, or behavioral patterns. The primary goal of segmentation is to identify specific customer groups whose needs and preferences are similar, allowing businesses to tailor their marketing efforts more effectively.
By segmenting the market, companies can better understand their target audiences, develop more relevant products and
The benefits of market segmentation are numerous. It can lead to increased customer satisfaction by meeting