Markedsfordelingen
Markedsfordelingen refers to how demand in a market is distributed among competing products, brands, firms, or geographic areas. The term is used in economics, marketing, and competition analysis to describe the relative prominence of different participants and segments, typically quantified through measures such as market shares, concentration, and segmentation patterns. It encompasses how tastes, shopping patterns, and access influence which options capture most of the market.
Common measures include market share by revenue or volume, concentration ratios such as CR4 or CR8, and
Practically, the markedsfordelingen informs competitive analysis, pricing strategy, product development, and regulatory assessment. It helps identify
In competition law, market allocation agreements, sometimes described as markedsfordeling, involve explicit or tacit arrangements to
Limitations include changing demand, evolving product offerings, and the difficulty of defining the relevant market. Small