Markaðsþátttöku

Markaðsþátttöku refers to the market share or the proportion of sales that a company holds within a specific industry or market. It is a key performance indicator used to gauge a company's competitive position and its ability to attract customers compared to its rivals. A higher market share generally indicates greater success and influence within that market.

Calculating market share is typically done by dividing a company's total sales (in units or revenue) by the total sales of the entire industry or market over a specific period. For example, if Company A sells 10,000 units of a product and the total industry sales for that product are 100,000 units, Company A's market share is 10%.

Companies strive to increase their market share through various strategies, including product innovation, competitive pricing, effective marketing and advertising, superior customer service, and expanding distribution channels. Conversely, a declining market share can signal challenges such as increased competition, changing consumer preferences, or ineffective business strategies.

Understanding and monitoring market share is crucial for strategic planning, as it informs decisions about resource allocation, competitive analysis, and long-term business objectives. It helps businesses understand where they stand in relation to their competitors and identify opportunities for growth and improvement.