Markaðshlutafalla

Markaðshlutafalla, also known as market share, is a metric used to measure the percentage of a market that a company or product holds in relation to its competitors. It is calculated by dividing the sales or revenue of a company by the total sales or revenue of the market, and then multiplying by 100 to get a percentage. Market share is a crucial indicator of a company's market position and competitive strength. A higher market share generally indicates a stronger market position, as it suggests that a larger portion of the market's demand is being satisfied by the company. However, it is important to note that market share alone does not guarantee profitability or long-term success. Other factors such as market growth, customer satisfaction, and operational efficiency also play significant roles in a company's overall performance. Market share can be analyzed across different dimensions, including geographic regions, product categories, and customer segments, providing a more comprehensive view of a company's market position.