Mainonnaksi

Mainonnaksi is the translative form of the Finnish noun mainonta, meaning advertising. In Finnish, the translative case, indicated by the suffix -ksi, expresses transformation into something or designation as that thing. When used with mainonta, mainonnaksi denotes that an object, idea, or material is being turned into advertising content or is to function as advertising. It is used in marketing, communications, and media planning contexts.

Typical usages describe turning content into advertising. For example, “Kampanjan tarina muutettiin mainonnaksi” means the campaign’s story was turned into advertising, and “Hankkeen sisältö muutettiin mainonnaksi” indicates the project's content was turned into advertising. The phrase can also describe plans or materials intended to be used as advertising, as in “aineisto muutetaan mainonnaksi” or “aineisto voidaan muuttaa mainonnaksi.”

Etymologically, mainonnaksi is formed by applying the translative suffix -ksi to mainonta. It is a specialized term common in professional discussions of marketing and communications, signaling a deliberate transformation of content into advertising rather than referring simply to advertising material.

See also: mainonta, advertising in Finnish terminology.