MAXMas

MAXMas is a marketing campaign and promotional event typically held annually by the American cable television channel, MAX. This event is usually associated with the holiday season, leading up to Christmas. MAXMas features a programming block of holiday-themed movies and specials broadcast on MAX and its associated networks. The specific content can vary from year to year but often includes a mix of classic Christmas films, contemporary holiday releases, and original programming created or acquired by the network.

Beyond the on-air programming, MAXMas often extends to online platforms and social media. The network may release special content, behind-the-scenes looks at holiday films, or interactive elements for viewers. The campaign aims to create a festive atmosphere and attract viewers to the channel during a period of high viewership for family-friendly and seasonal content. Promotions for MAXMas usually begin in late November or early December and continue throughout the holiday season. The term itself is a portmanteau of the channel's name, MAX, and Christmas, highlighting the channel's dedication to holiday entertainment.