MAGA

Maga primarily refers to the acronym MAGA, standing for Make America Great Again. The phrase originated as a political slogan during Donald Trump’s 2015 campaign for the U.S. presidency and became a central branding element of his 2016 and 2020 campaigns. It appeared on campaign materials, flags, hats, and rallies, and entered broader political discourse as a shorthand for supporters, policies, and media commentary. The slogan has been the subject of extensive analysis regarding nationalism, political messaging, and the branding of political movements. It has also been trademarked in various jurisdictions by campaign committees and related entities.

Beyond the slogan, Maga can function as a personal surname in some cultures and can appear as a place name or toponym in different regions. Because it is used in diverse contexts, the meaning of “Maga” is not fixed outside the acronym MAGA. When encountered, the intended meaning is usually deduced from context—political discourse when capitalized as MAGA, or a name or place reference otherwise.