Müügikink

Müügikink is an Estonian term that translates to "sales gift" or "promotional gift." It refers to a gift or item given to a customer, client, or potential customer as part of a sales or marketing strategy. These gifts are typically distributed to encourage sales, build brand loyalty, or acknowledge a business relationship.

The purpose of a müügikink can vary. Often, it serves as an incentive for a purchase, with the gift being offered upon reaching a certain spending threshold or completing a transaction. For instance, a store might offer a branded tote bag with purchases over a specific amount. Alternatively, müügikink can be used as a tool for lead generation or customer acquisition, where potential clients receive a small item when they visit a booth at an exhibition or sign up for a newsletter.

The types of items used as müügikink are diverse and depend on the company, its target audience, and the overall marketing campaign. Common examples include branded stationery like pens or notebooks, small electronics, confectionery, reusable items such as water bottles or coffee cups, or even experience-based gifts like vouchers. The key characteristic is that the item is intended to have a perceived value and often carries the branding of the company providing it, serving as a subtle form of advertising. The effectiveness of a müügikink is often measured by its ability to create a positive association with the brand and influence purchasing decisions.