Lutong

Lutong is a brand of instant noodles produced by the Guangdong Yum Brand Investment Management Co., Ltd., a subsidiary of Yum! Brands. The brand was introduced in China in 1997 and has since become one of the most popular instant noodle brands in the country. Lutong offers a wide variety of flavors, catering to diverse regional tastes within China. Common flavor profiles include chicken, beef, seafood, and spicy options. The brand emphasizes convenience and affordability, making its products a staple for many consumers. Lutong noodles are typically sold in individual packets and larger multipacks. The company employs various marketing strategies to maintain its market presence, including television advertisements and in-store promotions. Lutong's production facilities are located across China, ensuring widespread distribution. The brand competes in a highly saturated instant noodle market, facing competition from both domestic and international brands. Despite this competition, Lutong has maintained a significant market share through consistent product offerings and brand recognition.