Lucban

Lucban, officially the Municipality of Lucban, is a first-class municipality in the province of Quezon, Philippines, in the Calabarzon region on the island of Luzon. It lies inland in eastern Quezon and forms part of the province’s agricultural heartland. The town is known for its scenic countryside and a traditional town center that preserves local heritage.

Lucban is best known for the Pahiyas Festival, a vibrant harvest celebration held every May. On festival days, homeowners decorate their houses with colorful displays of agricultural produce and kiping, a rice wafer dyed in bright colors. The event showcases local farming, crafts, and cuisine, drawing visitors from across the country and abroad and contributing significantly to local tourism.

Economically, Lucban centers on agriculture, small-scale production, and tourism linked to Pahiyas. The town is famous for Lucban longganisa, a distinctive sweet-savory sausage, and for kiping, the edible rice wafers used in festival decorations and sold year-round.

Culturally, Lucban maintains a traditional town ambiance with a central public space and cultural events that reflect the region’s rural heritage. The Pahiyas Festival remains the centerpiece of the town’s identity, attracting crowds who travel through the area to view decorated houses and experience local food and crafts. The municipality is accessible by road from Manila and nearby cities, with heightened activity and visitor traffic during the festival season.