Lojaluskardid
Lojaluskardid, a term derived from Estonian, literally translates to "loyalty cards." These are promotional tools commonly used by retailers to encourage repeat business and customer loyalty. The fundamental principle behind lojaluskardid is to reward customers for their purchasing habits. Typically, a customer obtains a lojaluskard, which can be a physical card or a digital representation via a smartphone app. As they make purchases, points are accumulated based on the amount spent. These accumulated points can then be redeemed for various benefits, such as discounts on future purchases, exclusive offers, free products, or early access to sales. The specific reward system and the value of points vary significantly between different businesses and industries. Lojaluskardid serve as a marketing strategy to foster a stronger connection between the customer and the brand, aiming to increase customer retention and overall sales volume by incentivizing continued patronage. They are a prevalent feature in modern retail environments, contributing to a personalized shopping experience.