Listepriser

Listepriser are prices published by manufacturers or distributors for goods and services, intended as reference points for retailers and consumers. They function as standard reference prices that help harmonize pricing across channels, support negotiations with retailers, and provide a basis for promotions and discounts. In practice, the listepris is often higher than the price ultimately paid by consumers, because retailers apply discounts, seasonal offers, or loyalty programs. Conversely, some markets use list prices primarily for internal calculations while the publicly advertised price may differ.

Related terms include the suggested retail price (SRP) or the manufacturer's suggested retail price (MSRP), which serve a similar purpose in many countries. In some markets, manufacturers may set a minimum advertised price (MAP) to maintain brand value; retailers are restricted in how they may advertise prices below that level, even though they might sell at lower prices under certain conditions.

Implementation and labeling practices vary by jurisdiction. In many places, price transparency and accurate labeling are required, with clear communication of any price changes and applicable promotions. List prices are widely used in business-to-business transactions and in wholesale to outline standard pricing tiers, volume discounts, and contract terms.

Impact and considerations: listepriser influence consumer perception and facilitate price comparison, but they can also be used to create perceived value through discounting. Economically, they aid brand positioning and channel strategy. Tax treatment varies: in some contexts the listed price excludes tax, while in others it includes value-added tax (VAT); the final checkout price reflects applicable taxes and fees.