Linkkikohtainen

Linkkikohtainen is a Finnish adjective that means pertaining to a specific hyperlink or link. It is formed from the noun linkki (link) and the suffix -kohtainen, which indicates relation or relevance. The term is widely used in Finnish IT, web development, and digital marketing to describe properties, data, or behaviors that are tied to a particular link rather than to a page or site as a whole. It is not a formal standard term, but a practical descriptor common in technical writing and discussions about hyperlinks.

Usage of the term is most common in contexts where linkage is essential to measurement or delivery. In web analytics, a linkkikohtainen seuranta records interactions per individual link rather than across all links on a page. In content personalization, linkkikohtainen sisältö refers to material that adapts based on the destination indicated by the link. In affiliate marketing, linkkikohtaiset kampanjat describe campaigns associated with specific outbound links and tracked with parameters such as UTM tags. The term can also appear in data modeling or knowledge graph discussions to denote metadata or rules that apply to a particular link between entities. The plural form linkkikohtaiset is used when addressing multiple links.

Examples include: "Tämän kampanjan raportointi on linkkikohtainen: jokainen linkki raportoi klikkaukset erikseen." and "Sivuston sisällön personointi voidaan toteuttaa linkkikohtaisesti siten, että käyttäjä näkee eri sisällön eri linkin avauksessa."