Lehdistötiedotteen

Lehdistötiedote, often translated as press release, is a written or recorded communication directed at members of the news media for the purpose of announcing something officially and in a public manner. It is a primary tool used by public relations professionals and organizations to convey information about their activities, products, services, or achievements to the public.

The primary goal of a press release is to gain favorable media coverage. When a news outlet decides to publish or broadcast the information contained in a press release, it effectively reaches a wider audience. Press releases are typically sent to journalists, editors, bloggers, and other media professionals who might find the information newsworthy.

A well-written press release is concise, factual, and adheres to a standard format. It usually includes a headline that summarizes the main news, a dateline indicating the location and date of issue, an introductory paragraph (often called the lead) that answers the essential questions (who, what, when, where, why, and how), followed by supporting details. It also contains quotes from key individuals within the organization and concludes with contact information for media inquiries and a brief boilerplate description of the organization.

The effectiveness of a press release depends on its newsworthiness and its ability to capture the attention of journalists. While not all press releases result in media coverage, they serve as an important way for organizations to control their message and ensure that key information is disseminated accurately.