Lanseerattiin

Lanseerattiin is a Finnish verb form that means “was launched” or “has been launched.” It is the passive past tense of the verb lanseerata, used to describe the introduction or rollout of a product, service, campaign, or brand to the market or public. The construction conveys the action occurred without specifying who carried it out, a common feature in professional and journalistic language.

Morphology and usage notes: Lanseerattiin signals a completed launch in the past and is typically used with subjects like companies, products, or campaigns. The corresponding present passive is lanseerataan, and the nominal form is lanseeraus. Finnish speakers may use the past passive to emphasize the event itself rather than the actor, aligning with a neutral reporting style. Lanseerata covers a broad sense of “launch,” including market entries, product debuts, and public campaigns, whereas more specific verbs such as julkaista (to publish) or ottaa käyttöön (to deploy) may be used for narrower senses.

Examples:

- Uusi puhelinkohde lanseerattiin eilen. (A new phone model was launched yesterday.)

- Kampanja lanseerattiin yhteistyössä useiden kumppaneiden kanssa. (The campaign was launched in collaboration with several partners.)

See also: lanseerata, lanseeraus, julkaisu, käyttöönotto.