LabelRauschen

Labelrauschen, also known as label noise, refers to the phenomenon where a record label's marketing and promotional efforts for an artist or album are perceived as excessive or intrusive. This can lead to a backlash from fans and critics, who may feel that the label is prioritizing commercial interests over the artistic integrity of the music. Labelrauschen can manifest in various ways, including over-promotion, aggressive social media campaigns, and the release of multiple singles or remixes to generate buzz before the album's official release. The term was popularized by music journalist and author Simon Reynolds in his book "Rip It Up and Start Again: Postpunk 1978-1984." While labelrauschen can be seen as a necessary part of the music industry's business model, it is often criticized for its potential to undermine the authenticity and quality of the music it promotes.