Kuvitusohjeet

Kuvitusohjeet, or illustration guidelines, are a set of instructions or a manual that defines the visual style and requirements for illustrations in a particular context. These guidelines are crucial for maintaining consistency in branding, publications, or projects where visual elements play a significant role. They typically cover aspects such as color palettes, line weights, character design, perspective, and the overall mood or tone the illustrations should convey.

The purpose of kuvitusohjeet is to ensure that all illustrations produced for a specific purpose adhere to a unified aesthetic. This is particularly important for companies with established visual identities, where illustrations are used across various media, including websites, marketing materials, and product packaging. By providing clear and detailed instructions, design teams and external illustrators can create artwork that is instantly recognizable and aligned with the brand's overall message.

These guidelines can range from simple checklists to comprehensive style guides with numerous examples and detailed explanations. They may also include specifications for file formats, resolution, and technical aspects of illustration production. In essence, kuvitusohjeet serve as a blueprint for visual storytelling, ensuring that every illustration contributes effectively to the intended communication goal. Adherence to these guidelines helps to build a strong and cohesive visual language.