Kupong

Kupong is a term used in several Northern European languages to denote a coupon, voucher, or discount ticket that entitles the holder to a price reduction, a free item, or another promotional benefit when presented during a purchase or as part of a promotion. It can be issued by retailers, manufacturers, supermarkets, or event organizers, and may be distributed as a physical paper item or delivered digitally.

The word is cognate with the English coupon and appears in Swedish kupong, Norwegian kupong, and Danish kupon. The exact meaning and usage vary by country and context; in some cases, kupong can also refer to a lottery or betting slip used to enter draws or place bets.

Forms and usage vary widely. Kupongs can be found as paper coupons attached to products, included in newspapers or mail catalogs, or delivered via apps and websites as digital coupons. Many are single-use with expiry dates, and some require a minimum purchase, apply only to certain products or brands, or cannot be combined with other offers depending on store policy. Loyalty programs often issue or accumulate kupongs as part of promotional campaigns.

Redemption and policy considerations are an important aspect. To redeem a kupong, the holder may present it at checkout or enter a digital code online. Stores may restrict redemption if terms are not met, and coupon fraud is a concern in some markets. Consumer protections and clear terms help define eligibility, applicability, and expiry.

See also: coupon, voucher, discount code, loyalty program, promotional code.