Kupon

Kupon refers to a certificate, ticket, code, or other entitlement that allows the holder to receive a discount, rebate, or special offer when purchasing a product or service. Coupons can be issued by manufacturers, retailers, or third‑party marketplaces and may require presenting the coupon at the time of purchase or entering a code online.

Etymology and history: The term coupon derives from the French coupon, meaning a detachable portion of a document that could be cut off. The idea spread with paper coupons appearing in newspapers and mailings and evolved into store-specific vouchers, loyalty programs, and digital offers.

Types and terms: Common forms include paper coupons, digital coupons, promo codes, rebates, and buy-one-get-one deals. Redemption typically requires presenting the coupon in-store, scanning a code at checkout, or entering the code online. Terms often specify an expiration date, minimum purchase amount, product applicability, and whether the offer is single-use, stackable, or limited to certain customer groups or channels.

Digital era and regulation: The rise of mobile wallets, coupon apps, and online marketplaces has shifted many offers to digital platforms. Retailers use targeted coupons based on purchase history, location, and demographics. Couponing can influence price perception, purchase frequency, and brand loyalty, but may raise concerns about fraud, term clarity, and stacking rules. Regulatory environments in many countries require clear disclosures of terms, eligibility, and expiration to protect consumers and ensure fair competition.

See also: promo codes, rebates, loyalty programs, shopping coupons.