Kundetiløring

Kundetiløring, a Danish term, translates to customer onboarding or customer orientation. It refers to the process a business employs to introduce new customers to its products or services and guide them toward successful and satisfactory usage. The primary goal of kundetiløring is to ensure customers understand how to derive value from their purchase, thereby increasing customer satisfaction, loyalty, and reducing churn.

This process typically begins immediately after a purchase or sign-up and can extend over a period of days, weeks, or even months, depending on the complexity of the product or service. Key components often include providing clear instructions, tutorials, and documentation. Businesses might also offer personalized support, welcome calls, or introductory training sessions. The aim is to equip the customer with the knowledge and resources necessary to achieve their desired outcomes.

Effective kundetiløring can significantly impact a customer's long-term relationship with a company. A well-executed onboarding process can lead to quicker adoption, higher engagement rates, and a greater likelihood of repeat business and positive referrals. Conversely, a poor or non-existent onboarding experience can lead to customer frustration, underutilization of the product or service, and ultimately, customer attrition. Therefore, many companies invest considerable resources in developing and refining their kundetiløring strategies.