Kunder

Kunder is a Nordic term used in Swedish, Norwegian Bokmål, and Danish to refer to people or organizations that purchase goods or services from a business. It is the plural form of the word for customer: in Swedish the singular is kund, while in Danish and Norwegian the singular is kunde.

In business contexts, kunder constitute the target audience for sales and marketing, and the term appears in discussions of customer bases and customer relationship management (CRM). The idea of the 'kunder' can inform strategies around loyalty programs, service design, and personalized communications.

Pronunciation and spelling are consistent across these languages, though pronunciation differs by language. The term is commonly used in retail, hospitality, and B2B sectors, reflecting the consumer-facing focus of many Nordic economies.

Etymology: The term has cognates across Germanic languages, and its use reflects a general cross-language concept of a buyer or client in commerce.

See also: customer, client, consumer.