Kotimyynnin

Kotimyynnin is a Finnish term that translates to "home selling" or "direct selling from home." It refers to a business model where individuals sell products or services directly to consumers, often in their homes or at other informal locations, rather than through a traditional retail store. This can encompass a wide range of activities, from party plan sales, where a host invites friends to view products, to individual demonstrations and door-to-door sales.

The products sold through kotimyynnin can vary greatly, including cosmetics, home goods, kitchenware, toys, and even food items. The sellers, often referred to as independent distributors or consultants, typically earn commissions based on their sales. They may also earn bonuses for recruiting new sellers into their sales network, a characteristic often associated with multi-level marketing (MLM) structures that can be part of kotimyynnin.

This sales method relies heavily on personal relationships and word-of-mouth marketing. Sellers build trust with potential customers through personal interactions, aiming to provide a more personalized shopping experience than traditional retail. While offering flexibility and entrepreneurial opportunities for individuals, concerns sometimes arise regarding the business practices and earnings potential associated with some kotimyynnin models, particularly those involving recruitment incentives.