Korduvmüük

Korduvmüük refers to the repeated sale of the same item or service to the same customer or to multiple customers over time. This concept is a cornerstone of many business models, particularly in subscription-based services, loyalty programs, and businesses focused on customer retention. The aim of korduvmüük is to build a consistent revenue stream and foster long-term relationships with clients.

Effective korduvmüük strategies often involve understanding customer needs and preferences. Businesses might offer personalized recommendations, exclusive deals, or improved product/service features to encourage repeat purchases. Customer service plays a crucial role, as positive experiences are more likely to lead to subsequent transactions. Tracking customer behavior and purchasing history allows businesses to anticipate future needs and proactively offer relevant products or services.

The benefits of successful korduvmüük are numerous. It typically reduces customer acquisition costs, as retaining existing customers is generally less expensive than acquiring new ones. It also leads to increased customer lifetime value and can foster brand advocacy, where satisfied repeat customers recommend the business to others. In essence, korduvmüük shifts the focus from single transactions to building lasting customer relationships and sustainable growth.