Kontaktrater

Kontaktrater is a term that appears chiefly in Danish- and Norwegian-language texts and in niche discussions related to social dynamics, epidemiology, and customer outreach. It is not listed in major dictionaries, and its precise meaning depends on the context in which it is used. Literally, it can be parsed as kontakt plus rater, suggesting “rates of contact” or “contact rates.”

In epidemiology and social science, kontaktrater can refer to the average number of distinct contacts per person per unit time, a parameter that influences transmission dynamics and models of spread. It may be used to describe contact patterns within a population or to compare contact intensity across groups or settings, such as workplaces, schools, or communities.

In marketing, sales, or customer relationship management, kontaktrater can denote the rate at which outreach attempts result in successful contact with leads or customers, or the frequency of outreach activities within a campaign. In this sense, it functions as a metric for the efficiency of outreach efforts.

Usage and terminology vary by language and discipline. In many contexts, the singular form kontaktrate is used, with kontaktrater serving as the plural. Because the term is not standardized, authors typically define it at first use to avoid ambiguity.

See also: contact rate, transmission rate, outreach metric, customer contact frequency.