Konsumgütermarken
Konsumgütermarken, often referred to as consumer brands, are names, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers. These brands are created to capture the attention of consumers and differentiate products in a crowded marketplace. The primary goal of a strong consumer brand is to build recognition, trust, and loyalty among its target audience.
The development of a successful consumer brand involves several key elements, including product quality, consistent marketing,
In today's globalized economy, consumer brands operate across various industries, from food and beverages to electronics