Konkurrensfördelar
Konkurrensfördelar, or competitive advantages, refer to the factors that allow a company to produce goods or services better or more cheaply than its rivals. These advantages enable a company to generate more sales or superior profit margins compared to its market rivals. A competitive advantage is sustainable if it's difficult for competitors to imitate. Examples of competitive advantages can include lower costs, strong brand recognition, access to unique resources, or superior technology.
Companies strive to achieve and maintain competitive advantages to ensure their long-term success and profitability. A
The presence of a competitive advantage allows a business to outperform its competitors in the marketplace.