Kommunikasjonsrammer

Kommunikasjonsrammer, or communication frames, refer to the underlying structures and assumptions that shape how messages are interpreted. They are the mental models or perspectives through which individuals process information, influencing what they notice, how they understand it, and what meaning they derive from it. These frames can be implicit or explicit and are often influenced by cultural background, personal experiences, social norms, and the context in which communication occurs.

Different communication frames can lead to vastly different understandings of the same information. For example, a news report can be framed as a story of economic opportunity or as a narrative of environmental concern, leading audiences to focus on different aspects and draw different conclusions. Similarly, interpersonal communication can be affected by frames related to power dynamics, personal relationships, or professional roles.

Understanding communication frames is crucial for effective communication. By recognizing the frames that are at play, communicators can better tailor their messages to their audience and anticipate potential misunderstandings. Conversely, failing to consider these frames can result in misinterpretations, conflict, and breakdowns in communication. Analyzing and consciously shifting frames can be a powerful tool for persuasion, negotiation, and building consensus. The concept emphasizes that meaning is not inherent in a message but is actively constructed by the recipient based on their interpretive framework.