Kokonaistyytyväisyys

Kokonaistyytyväisyys, a Finnish term, translates to overall satisfaction or total satisfaction. It is a concept used to assess a person's general well-being and contentment with their life or a specific situation. Unlike satisfaction with individual aspects, kokonaistyytyväisyys aims to capture a holistic view of how a person feels about their life as a whole or a particular experience in its entirety.

In consumer research, kokonaistyytyväisyys often refers to a customer's overall feeling about a product or service after purchase and use. It encompasses all the touchpoints and experiences a customer has, from initial inquiry to post-purchase support. This overall perception is crucial for businesses as it influences loyalty, repeat purchases, and word-of-mouth recommendations. Measuring kokonaistyytyväisyys typically involves asking respondents to rate their general satisfaction on a scale.

Beyond commercial contexts, kokonaistyytyväisyys can be applied to various domains, such as employee satisfaction within an organization or citizen satisfaction with public services. It acknowledges that while individual components might be satisfactory, the overall experience or situation might not be, or vice versa. The concept emphasizes the cumulative effect of various factors on a person's perception.