Kohdennetumpiin

Kohdennetumpiin is a Finnish grammatical form that functions as part of the language’s comparative and case system. It represents the illative plural form of the comparative adjective kohdennetumpi, meaning “more targeted.” The base adjective kohdennettu means “targeted,” to which the comparative suffix -mpi is added to form kohdennetumpi (more targeted). When this adjective modifies a plural noun in the illative case, the ending -iin is attached, producing kohdennetumpiin.

Usage of kohdennetumpiin occurs in contexts where speakers want to describe actions, strategies, or objects directed at more specific or narrowly defined groups or targets. It is commonly found in marketing, communications, politics, and data analytics discussions, where increasing precision of targeting is a frequent topic. For example, phrases such as kohdennetumpiin kohderyhmiin (to more targeted target groups) or kohdennetumpiin markkinointikanaviin (to more targeted marketing channels) illustrate its practical use.

Semantically, kohdennetumpiin signals a higher degree of specificity or refinement in targeting compared with kohdennetumpi. The form is one example of how Finnish adjectives inflect for number and case to agree with the noun they modify, including illative plural constructions. The term is primarily a descriptive linguistic form but also appears in technical or policy-related prose when discussing targeted approaches.

See also: Finnish grammar, adjectives, comparatives, illative case.