Kohdennetuksi

Kohdennetuksi is a Finnish language form meaning “to be targeted” or “to become targeted.” It is built from the verb kohdentaa, meaning to target or direct toward a target group or purpose, and the past participle kohdentettu. The suffix -ksi marks the translative case, which in Finnish expresses a change of state. Thus kohdennetuksi denotes a state that something has become: it has been made targeted or directed at a particular audience or purpose.

In practice, kohdennetuksi appears mainly in written, formal Finnish, especially in discussions of marketing, media production, data-driven communication, or policy where audience targeting is described. It is often used as part of a predicative construction with verbs like tulla or muuttua to indicate that something has become targeted. It contrasts with kohdennettu, an adjective describing something that is targeted, and with kohdentaminen, the act of targeting.

Examples of usage may include phrases such as that something has been made kohdennetuksi for a specific group, or that a message has become kohdennetuksi to a particular audience. The form is more common in technical or official contexts than in everyday speech, reflecting its role in precise descriptions of targeting outcomes and processes.

See also kohdentaa, kohdennettu, kohdentaminen, targeting in marketing and communications.