Kogumüük

Kogumüük is an Estonian term that translates to "collection sale" or "aggregate sale." It refers to a situation where a seller offers multiple items or services for sale collectively, rather than individually. This can take various forms, such as bundled products, lot sales, or package deals.

The purpose of kogumüük can be to simplify transactions for the buyer, offer a perceived discount by purchasing items together, or to clear inventory more efficiently for the seller. For example, a retailer might offer a "back-to-school" bundle that includes a backpack, notebooks, and pens at a single price. Similarly, an auctioneer might sell a collection of antique furniture as a single lot.

Kogumüük is a common marketing and sales strategy across different industries. It can be particularly effective for complementary products or services where customers are likely to need them together. The appeal often lies in convenience and potential cost savings, making it an attractive option for consumers looking for a comprehensive solution or a good deal. Sellers, in turn, benefit from increased sales volume and potentially reduced marketing efforts for individual items.