Kochava

Kochava is a United States-based analytics and attribution technology company that provides a platform for mobile attribution, analytics, and marketing intelligence. It serves app developers, advertisers, and agencies, helping them measure and optimize campaigns across mobile apps, websites, connected TV, and other digital channels.

The Kochava Platform offers attribution and analytics features, including real-time event tracking, multi-touch attribution, cohort analysis, retention and lifetime value (LTV) measurement, and ROAS. It also provides audience segmentation and targeting insights, experimentation and incrementality testing, and fraud prevention and brand safety to identify fraudulent installs and fraudulent traffic. Data enrichment and identity resolution help unify user signals across devices.

Kochava emphasizes privacy and data governance, offering controls to support compliance with privacy regulations such as GDPR and CCPA, and tools for user consent, data retention, and opt-out preferences. The platform integrates with major ad networks, demand-side platforms, and ad exchanges via SDKs and APIs, enabling measurement and optimization across a marketer’s tech stack.

The company operates on a software-as-a-service model, with customers typically paying subscription fees for access to the platform, reporting, and support. Kochava positions itself in the mobile attribution and marketing analytics space alongside other measurement providers, focusing on scalable measurement for apps and connected devices.