Kjøpssammenhengen
Kjøpssammenhengen, often translated as "purchase situation" or "buying context," refers to the circumstances surrounding a consumer's purchase decision. It encompasses a broad range of factors that influence how, when, where, and why a product or service is acquired. Understanding kjøpssammenhengen is crucial for marketers and businesses aiming to effectively reach and engage their target audience.
These circumstances can be categorized into several key areas. Physical surroundings include the store environment, the
By analyzing these different components of the kjøpssammenhengen, businesses can tailor their marketing strategies, product offerings,