Kiip

Kiip is a mobile advertising network that focuses on rewarding users for their engagement with ads. Founded in 2010, Kiip aims to shift the perception of advertising from intrusive to rewarding, offering users virtual rewards, discounts, or exclusive content in exchange for watching or interacting with advertisements.

The platform works by integrating its SDK into mobile applications. When a user reaches a milestone within an app, such as completing a level in a game or achieving a certain score, Kiip can trigger an ad. Upon successful completion of the ad interaction, the user receives a reward that is often relevant to the app they are using. For example, a game might offer in-game currency, while a fitness app might provide a discount on athletic wear.

Kiip's model is designed to benefit advertisers by increasing user engagement and brand recall, as users are more likely to pay attention to ads when there is a tangible benefit. For app developers, it offers a way to monetize their applications without relying solely on traditional, potentially disruptive ad formats, while also enhancing user experience by providing rewards that can encourage continued use of the app. The company has partnered with a wide range of brands and app developers since its inception.