Kertalajitelma

Kertalajitelma is a Finnish term used to describe a one-off assortment or bundle of items offered as a single package. The word combines kertta meaning one-time or single occurrence and lajitelma meaning an assortment or selection. In marketing and retail, kertalajitelma signals that the set is prepared as a single, limited offer rather than part of an ongoing, regularly stocked range.

In practice, kertalajitelma denotes a curated collection of products or services presented for a limited period or tied to a specific event. It may carry a fixed price and is often designed to promote a quick decision or showcase a particular theme. Examples include a grocery store kertalajitelma that bundles soup mix, bread, and dessert for a ready-made meal, or a bookstore limited edition that groups several titles together as a single package.

Kertalajitelma is distinct from a regular, continuously available assortment or from a tailor-made order, because it is intended as a one-off offering and may not be restocked in the same form. The term is mainly used in Finnish marketing, catalogs, and product descriptions. Related terms include lajitelma (assortment) and paketti (package), which describe broader concepts of grouped products. While not a rigid technical term, kertalajitelma is a common way to label temporary bundles in consumer contexts.