Kehysnäkökulma

Kehysnäkökulma, a Finnish term, translates to framing perspective or conceptual framework. It refers to the way in which information or a situation is presented and understood, influencing how individuals perceive and interpret it. This concept is widely applied in various fields, including psychology, sociology, communication studies, and political science.

In essence, a framing perspective highlights that the same objective reality can be understood in fundamentally different ways depending on the context, language, and assumptions used to describe it. For example, a policy might be framed as an economic opportunity or a social burden, eliciting different public reactions. The choice of words, the emphasis on certain aspects, and the exclusion of others all contribute to the overall frame.

This perspective emphasizes that meaning is not inherent but is constructed through social and linguistic processes. Understanding the prevailing framing perspective is crucial for analyzing public discourse, media coverage, and individual decision-making. By identifying the frames at play, one can gain deeper insights into the underlying values, beliefs, and interests that shape perceptions and influence behavior. It suggests that by consciously choosing and employing specific frames, communicators can effectively shape how their message is received and understood.