Kauppaympäristön
Kauppaympäristö refers to the overall setting or environment in which commercial transactions take place. This encompasses a wide range of factors that influence business operations and consumer behavior. It can be broadly categorized into internal and external elements.
The internal kauppaympäristö includes aspects within a company's direct control, such as its organizational structure, company
The external kauppaympäristö, conversely, comprises factors beyond a single company's immediate influence but which significantly shape