Kannattavaa

Kannattavaa is a Finnish adjective meaning profitable, advantageous, or worthwhile to pursue. It is commonly used to describe financial profitability as well as broader benefits, such as efficiency or rational decision-making. In everyday language and in business contexts, something is described as kannattavaa when its expected returns justify the effort, risk, or cost involved.

In practical use, kannattavaa appears in phrases such as kannattava sijoitus (profitable investment) and kannattava liiketoiminta (profitable business). The word is inflected to agree with nouns and syntactic role; the partitive form kannattavaa is used after certain verbs and in some predicative constructions, for example Se on kannattavaa in contexts describing value or benefit.

Grammatically, kannattavaa is the partitive singular form of the adjective kannattava. The base form kannattava is used attributively before a noun, as in kannattava sijoitus. Related terms include kannattavuus, meaning profitability or payback, and the verb kannattaa, meaning to be worth it or to yield. While kannattavaa is closely tied to financial viability, it can also describe practical benefits or advantages of pursuing a particular course of action, not limited to monetary gain.

See also: kannattavuus, kannattaa, profitable and advantageous in financial or practical contexts.