Kampanjepris

Kampanjepris is a price term used in retail to denote a temporary discounted price offered during a marketing campaign. The kampanjepris is typically lower than the product’s ordinary price and is valid for a defined period, often aligned with a specific promotion, catalog release, or online sale. The purpose is to stimulate sales, introduce or popularize products, or help clear inventory.

The kampanjepris is usually communicated through in-store signage, catalogs, flyers, and online listings. It is commonly accompanied by start and end dates and may include conditions such as limits per customer or while supplies last. Retailers may compare the kampanjepris with the regular price to show the savings, and the display should be clear to avoid confusion for consumers.

In many markets, promotions and price markings are regulated to ensure transparency and prevent misleading practices. Principles often require that a kampanjepris is genuine, that the price history or basis for the discount is clear, and that the campaign period is disclosed. If a product has a kampanjepris, it should reflect a real reduction available to customers during the stated period and not be used to artificially inflate the price elsewhere.

Etymology and usage: kampanjepris combines kampanje (campaign) with pris (price). The term is widely used in Norwegian retail, both offline and online, to indicate temporary reductions within broader sales campaigns and to help customers identify potential savings.