Kampanjassa

Kampanjassa is a Finnish noun in the inessive case of kampanja, meaning "in a campaign" or "during a campaign." It is used to describe the state of being involved in an organized effort such as a political campaign, a marketing campaign, or a fundraising drive. The form is commonly used in Finnish journalism and everyday language to indicate that someone or something is currently engaged in campaigning.

Etymology: The base word kampanja denotes a coordinated promotional or political effort. In Finnish, the inessive suffix -ssa/-ssä marks location or state, so kampanjassa literally means "in a campaign." The term is part of a broader family of campaign-related words such as kampanja, kampanjointi (campaigning), and kampanjatyo (campaign work).

Usage: In political contexts, candidates, parties and supporters may be described as kampanjassa during electoral seasons. In marketing and fundraising, products, brands or causes can also be said to be kampanjassa while outreach or fundraising activities are underway. The term is neutral and widely understood, with no inherent evaluative connotation.

See also: kampanja, kampanjointi, kampanjatyö.