KRewards

KRewards is a loyalty program offered by Kroger, a major American supermarket chain. The program allows customers to earn points for purchases made at Kroger stores and its affiliated banners. These accumulated points can then be redeemed for discounts on groceries, fuel, or other rewards.

To join KRewards, customers typically need to sign up online or in-store and create a loyalty account. This usually involves providing some basic personal information and linking a Kroger loyalty card or phone number to the account. As members make purchases using their linked account, points are automatically added.

The redemption process involves selecting desired rewards through the Kroger website or mobile app. Customers can often choose from various redemption options, such as a percentage off their next grocery bill or a specific dollar amount off fuel purchases at Kroger's gas stations. The value of points and the redemption thresholds are subject to change by Kroger. KRewards aims to incentivize repeat business and foster customer loyalty by offering tangible benefits for frequent shoppers. It is an integral part of Kroger's customer engagement strategy.