Kävijädata
Kävijädata refers to information collected about individuals who visit a website or digital service. This data can encompass a wide range of details, including the number of visitors, their geographic location, the pages they access, the duration of their visits, and the referring sources that led them to the site. It can also include technical information such as the type of device used, browser, and operating system.
The primary purpose of collecting kävijädata is to understand user behavior and engagement. By analyzing this
Common tools for collecting kävijädata include web analytics platforms like Google Analytics, which track visitor activity
The responsible collection and use of kävijädata are governed by data protection regulations, such as GDPR