Järelturundus

Järelturundus, also known as after-marketing or post-purchase marketing, refers to the strategies and activities undertaken by a company to engage with customers after a sale has been completed. The primary goal of järelturundus is to foster customer loyalty, encourage repeat purchases, and generate positive word-of-mouth referrals. It acknowledges that the customer relationship does not end with the transaction but rather extends into the post-purchase phase.

Effective järelturundus often involves a combination of communication channels and tactics. This can include personalized follow-up emails, customer satisfaction surveys, loyalty programs, exclusive offers for existing customers, and proactive customer support. The aim is to reinforce the customer's purchase decision, address any potential concerns, and provide ongoing value. By building a strong post-purchase experience, businesses can transform one-time buyers into long-term advocates. This can lead to increased customer lifetime value and a more sustainable business model. Companies that prioritize järelturundus understand that retaining existing customers is often more cost-effective than acquiring new ones.