Jälleenmyyntiä

Jälleenmyynti, known in English as resale or distribution, refers to the process of purchasing goods from a manufacturer or wholesaler and then selling them to a final consumer. This business model is a cornerstone of retail, enabling products to reach a wider market than a manufacturer might achieve independently. Retailers who engage in jälleenmyynti act as intermediaries, adding value through services such as marketing, customer support, and convenient accessibility.

The primary function of a jälleenmyynti business is to bridge the gap between production and consumption. They acquire products in bulk, which often allows them to negotiate better prices, and then break these down into smaller quantities suitable for individual buyers. This process also involves significant logistical considerations, including inventory management, warehousing, and transportation.

Successful jälleenmyynti relies on understanding market demand, selecting profitable product lines, and effectively marketing those products to the target audience. Retailers must also manage their supplier relationships carefully to ensure a consistent and reliable supply of goods. Competition in the jälleenmyynti sector is often intense, requiring businesses to differentiate themselves through price, product selection, customer service, or brand experience. The profitability of a jälleenmyynti operation is determined by the difference between the purchase price of goods and the price at which they are sold, minus all operating expenses.